Serie Expert is a line of hair care products designed with diversity in mind…

No two people have the same hair profile. So the experts at L’Oréal developed these 6 unique ranges to suit the individual.

Thanks to this innovation we are able to offer our clients truly individualized hair care systems.

Prep. Treat. Style. This line covers it all.

We’re also happy to share that L’Oréal is improving their environmental footprint! Their new packaging contains an average of 13% less plastic which saves over 58 tons of plastic! Supporting companies that are conscious of our environment is something we are truly proud of.

Vitamino Color A-OX

Serie Expert

Inforcer Anti-Breakage

Absolut Repair


Liss Unlimited


Read what the experts have to say about the Serie Expert Silver Shampoo and it’s applications.